Giving Back: How The Vow Sleepwear Supports Women & Communities in Western Australia
At The Vow Sleepwear, our mission has always been about more than creating beautiful pyjamas. While we’re passionate about designing luxe sleepwear that makes women feel comfortable, confident, and stylish, we’re equally committed to giving back to the community that inspires us every day - right here in Western Australia.
A Promise Woven Into Every Stitch
When The Vow was founded, it came with a simple but powerful commitment: to honour women, celebrate comfort, and contribute to causes that make a real difference. For us, this isn’t just a brand, it’s a promise. That’s why $1 from every set of pyjamas sold is donated to the Women & Infants Research Foundation (WIRF), supporting vital medical research for women, infants, and families across WA.
This promise is personal. It’s born from lived experience and a desire to ensure women everywhere feel supported, empowered, and seen. Every time someone slips into a pair of our PJs, they become part of that story.
Supporting Local Heroes
Beyond donations, The Vow Sleepwear is proud to give back to the incredible people who hold our communities together. Over the past few years, we’ve donated pyjamas, slippers, and eye masks to:
-Nurses and hospital staff in WA, including Margaret River Hospital, who work tirelessly to care for others.
-Childcare educators who nurture the youngest members of our communities.
-Essential workers who show up day after day to keep us all safe, connected, and supported.
These gestures may seem small, but they’re our way of saying thank you, wrapping these heroes in a little luxury and comfort after long days of giving so much of themselves.
Supporting Local Women Directly
Beyond donations to research and gifts to frontline workers, sometimes giving back means helping one person at a time. Recently, The Vow Sleepwear donated an entire month’s profits to support a local woman bravely battling cancer.
This cause was close to our hearts, and it reminded us why we started The Vow in the first place to empower and uplift women, not only through our designs but also through tangible acts of care and generosity. It’s gestures like these that bring our community closer together, and we’re honoured to be in a position to help.
Rooted in Western Australia
The Vow Sleepwear is proudly based in Margaret River, one of WA’s most inspiring regions. Being surrounded by such a strong, creative, and community-focused environment reminds us daily why giving back is at the heart of our brand.
From the beaches and vineyards to the local businesses we collaborate with, Western Australia shapes who we are and motivates us to ensure our impact extends beyond fashion into something far more meaningful.
Why Giving Back Matters
For us, giving back isn’t a marketing line - it’s part of our identity. Every purchase helps us continue this cycle of generosity, whether that’s funding research, surprising a nurse with a gift, or supporting local causes that matter to our customers and community.
When you shop with The Vow Sleepwear, you’re not just buying pyjamas, you’re helping to create a ripple of comfort, confidence, and empowerment across WA and beyond.
Join Us in Making a Difference
As The Vow Sleepwear grows, so too will our efforts to give back. Our vision is to double our donations, increase the number of community care packages we provide, and continue building partnerships that allow us to make a greater impact.
We’re grateful to every woman (and every bridal party, mum, friend, and gift-giver) who chooses The Vow. Together, we’re creating more than stylish sleepwear we’re creating a movement of comfort with purpose.
💌 Explore our collection today and become part of The Vow - a promise stitched not only into our sleepwear, but into the heart of WA.
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